Brand Identity & Creative Direction
Building brands that command attention. A complete visual overhaul for MA Cosmetics — from typography to packaging — that lifted their market positioning.
Brandify Lahore
- Client
- MA Cosmetics
- Service
- Brand Identity
- Location
- Pakistan
What we did
Building brands that command attention. A complete visual overhaul for MA Cosmetics — from typography to packaging — that lifted their market positioning.
MA Cosmetics had the products but not the presence — the brand read cheaper than what was in the jar. We rebuilt the identity from the monogram out: a gold MA mark, a restrained black-and-cream palette, a typographic system documented in a proper brand guide, and packaging designed as a set rather than one SKU at a time. Business cards, cartons, dropper bottles, and compacts all come out of the same rules, so the range finally looks like a range.
- Full identity Monogram, type, brand guide
- Packaging Cartons, bottles, compacts
- Premium Repositioned shelf presence
How we work
Three things we hold to on every engagement, whatever the channel mix looks like.
- 01 We seize opportunities to innovate and grow
- 02 We are one firm with a shared sense of purpose
- 03 We care about each other and the world around us
An invaluable partner. Their eCommerce expertise and personalised approach helped our startup hit goals we did not think were possible yet.
